My dog HUGO follows me everywhere. Everywhere I go….. he goes. He is like a soft, gentle and cheeky shadow that seems to be everywhere I turn.
In return he does what I request, listens to my stories and my mood and wags his tail giving me feedback on my latest keynote! ( I only worry if he falls asleep!)
He has full trust as he sits in my car with his head poking out of the back window not worrying about where we’re going - he is just happy to come along for the ride.
Customers, clients and staff do not go everywhere we go - and just because we may be the Boss or sell the products or services they want, they deserve fresh ideas, fresh energy and praise for the effort and interest in working with and for us.
They will not sit in the back seat, or even beside us and be happy to go along for the ride without knowing why they are going there and what they will achieve when they get there. It’s about value and earning the right to be a market leader.
But then again, Steve Jobs had a different perspective and said “Customers don’t know what they want… we have to tell them what they need”.
In the end it’s up to you.
Do you want your customers or staff to follow you – no questions asked.. or would you like to provoke discussion, feedback, options and suggestions that you can engage with?
They will only listen to what they need if you create a compelling difference and value.
Your choice...Your chance!
I am his leader, his mistress and his friend.
He asks for little except food, fresh air and praise.
In return he does what I request, listens to my stories and my mood and wags his tail giving me feedback on my latest keynote! ( I only worry if he falls asleep!)
He has full trust as he sits in my car with his head poking out of the back window not worrying about where we’re going - he is just happy to come along for the ride.
Customers, clients and staff do not go everywhere we go - and just because we may be the Boss or sell the products or services they want, they deserve fresh ideas, fresh energy and praise for the effort and interest in working with and for us.
They will not sit in the back seat, or even beside us and be happy to go along for the ride without knowing why they are going there and what they will achieve when they get there. It’s about value and earning the right to be a market leader.
But then again, Steve Jobs had a different perspective and said “Customers don’t know what they want… we have to tell them what they need”.
In the end it’s up to you.
Do you want your customers or staff to follow you – no questions asked.. or would you like to provoke discussion, feedback, options and suggestions that you can engage with?
They will only listen to what they need if you create a compelling difference and value.
Your choice...Your chance!
Make a difference that is right for you and for them.
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