The Perfect Storm...or is it?

There is no doubt that a true Melbourne Storm is belting down and drowning out many good people both in and outside the sporting arena right now.

There is also, no doubt that it's washing away respect, talent and opportunities for sport business now and in the future that has taken many years and lots of hard work and effort to build.
 But there is doubt in the minds and hearts whether the NRL team and the brand can fully recover and once again stand out as leaders in their field - thanks to the actions of some.

But that's not what this is blog is about.

Its about how Australians like to see themselves...as playing fair - not foul. And so when the behaviours and actions of one or a few have the capacity to take a team from the top of their game to the depths of shame, there are no winners. That's one thing we do know.

And as it is in sport, it is in business.

A good reputation takes years to build and moments to destroy - and too often most people don't even know things are at risk as they diligently work hard at working hard. And funnily enough, in the wake of the GFC, or something else from left field hits such as the Stock Market Crash of '87, most people deal with it as it is something outside their immediate control and will work together to rebuild.

However in light of recent events the Melbourne Storm are also dealing with a situation that was caused outside their control - but are paying publicly and professionally through no fault of their own. So, now more important than ever to consider what is our business or organisation's reputation is worth, what's at stake and what will happen if we loose our humility and authenticity. Have you asked yourself how you would we handle a deception or mis appropriation of funds or something else equally as gloomy?

So this blog is asking you what do you do to keep you both internally and externally attuned and stay vigilant, accountable and transparent.

Surely, that's not too much to ask a leader is it?

What do you do to keep your reputation and brand alive and well?